Samsung Narrows Gap with Apple in U.S. Online Smartphone Market – BusinessKorea


U.S. online smartphone market shares by company in the second quarter of 2020




Samsung Electronics stood out in the U.S. online smartphone market in the second quarter of 2020. The Korean smartphone giant narrowed its online market share gap with Apple to one percentage point.

Samsung Electronics accounted for 37 percent of the U.S. online smartphone market in the second quarter, said Counterpoint Research, a market research company, on Sept. 25. The company’s market share gained 16 percentage points from a year earlier. Apple’s share stood at 38 percent. LG Electronics came in third with 9 percent.

Online sales accounted for 31 percent of the U.S. smartphone market in the second quarter in 2020, more than double the 14 percent recorded a year earlier.

Samsung Electronics performed evenly on 20 online sales channels surveyed by Counterpoint Research. Samsung phones’ share reached 55 percent in Amazon and 33 percent in Verizon’s and T-Mobile’s online channels, respectively.

Samsung Electronics was the least affected smartphone vendor in the U.S. market in the second quarter as its online sales remained brisk, Counterpoint Research said. Smartphone sales through both the online and offline channels fell 25 percent on year in the United States in the second quarter. China’s ZTE and One Plus suffered a 68 and 60 percent plunge in sales, respectively, while LG Electronics and Apple saw their sales drop 35 percent and 23 percent, respectively. However, Samsung Electronics’ sales fell by only 10 percent, indicating that the company put up a relatively good fight.