Smartphone makers bank on online sales, H2 2020 still a pipe dream – Business Standard














Business Standard














Hit by the prolonged lockdown across the country, India’s smartphone makers are eagerly looking forward to a bumper festive season sale that they hope would lift offtake numbers to pre-Covid levels. But with offline trade still struggling and leading Chinese brands lowering their marketing spends, a revival in the second half of 2020 may remain a pipe dream.

After six weeks into the second half, the faltering offline channel, which traditionally rakes in 60 per cent of sales for the market, has become the biggest hurdle towards the path of revival. Since the countrywide …






























Business Standard Digital Monthly Subscription









Complete access to the premium product





Convenient – Pay as you go







Pay using Master/Visa Credit Card & ICICI VISA Debit Card




Auto renewed (subject to your card issuer’s permission)




Cancel any time in the future









Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.



Requires personal information







What you get?



ON BUSINESS STANDARD DIGITAL


  • Unlimited access to all the content on any device through browser or app.
  • Exclusive content, features, opinions and comment – hand-picked by our editors, just for you.
  • Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
  • Track the industry of your choice with a daily newsletter specific to that industry.
  • Stay on top of your investments. Track stock prices in your portfolio.
  • 18 years of archival data.



NOTE :



  • The product is a monthly auto renewal product.
  • Cancellation Policy: You can cancel any time in the future without assigning any reasons, but 48 hours prior to your card being charged for renewal.
    We do not offer any refunds.
  • To cancel, communicate from your registered email id and send the email with the cancellation request to assist@bsmail.in. Include your contact number for speedy action.
    Requests mailed to any other ID will not be acknowledged or actioned upon.



















Business Standard Digital – 12 Months









Get 12 months of Business Standard digital access





Single Seamless Sign-up to Business Standard Digital





Convenient – Once a year payment







Pay using an instrument of your choice – Credit/Debit Cards, Net Banking, Payment Wallets accepted





Exclusive Invite to select Business Standard events











Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.













What you get




ON BUSINESS STANDARD DIGITAL


  • Unlimited access to all content on any device through browser or app.
  • Exclusive content, features, opinions and comment – hand-picked by our editors, just for you.
  • Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
  • Track the industry of your choice with a daily newsletter specific to that
    industry.
  • Stay on top of your investments. Track stock prices in your portfolio.







NOTE :



  • This product is a monthly auto renewal product.
  • Cancellation Policy: You can cancel any time in the future without assigning any reasons, but 48 hours prior to your card being charged for renewal. We do not offer any refunds.
  • To cancel, communicate from your registered email id and send the mail with the request to assist@bsmail.in. Include your contact number for easy reference. Requests mailed to any other ID will not be acknowledged or actioned upon.
























First Published: Fri, August 21 2020. 06:09 IST