Huawei Takes Aim At Apple With This Radical New Smartphone Update – Forbes


When Apple popularized facial recognition to secure iPhones, the lasting innovation was how seamlessly this stitched security into how we use our phones. No more shifting your grip to touch a fingerprint reader or to tap in a code, your phone unlocked, your passwords autofilled, your payments completed—all without moving a muscle.


Now, Huawei wants to do the same—only differently. As reported by Android Authority, the Chinese giant has filed for patents to bring fullscreen fingerprint reading to its next generation of smartphones, which it thinks will be even more seamless than facial recognition. This tech has been talked about before and demonstrated as a concept. Huawei’s move would be the game-changer, though


Of its main rivals, Huawei’s strategy is more closely aligned to Apple than anyone else. Controlling both hardware and software, new ventures into running its own OS and services, an ecosystem that extends across multiple platforms. An innovation such as full screen fingerprint reading—if Huawei is first to market at scale, would be notable for a company that wants to be seen at that level. It could be its FaceID moment.



Users will be able to leave their fingers where they are, tapping on a lock screen notification or within whatever app’s in use, and the screen will authenticate. It’s the next step towards continual authentication. Those lock-screen notifications will become more seamless, simply tapping to respond will unlock the device and take a user to the right application. Huawei says that users will be able to define areas of the screen which would not scan for fingerprints, to limit power consumption.




This news has broken just as the company prepares for the launch of its new flagship, the Mate 40. This will be the third premium device to launch post the U.S. blacklist on the company, following the Mate 30 and P40. Those phones have not sold well outside China, and the company is paddling hard in the background to accelerate its HMS alternative to the Google Mobile Services it now needs to live without.


For Huawei, being seen to innovate is critical to retaining its smartphone user base, and not becoming even further skewed towards the Chinese market. The company’s smartphones are at the heart of its strategy to link a range of smart devices—PCs, TVs, cars, tablets and IoT gadgets—under its “seamless AI life” umbrella, all powered by its cross-platform HMS operating system. The downside of this strategy, though, is that if it loses smartphone users it will find it much more difficult to sell the rest.


And so innovations such as leading the charge on fullscreen fingerprint reading would drive a rallying innovation cry for the company when it needs it most. It’s not clear what the timing is for this, but with us wearing coronavirus masks more of the time, reverting to passcodes instead of facial recognition—if the virus prolongs—could be perfectly timed.


You can expect to see much more from Huawei over the coming months around its ecosystem and its use of HMS to stitch everything together. Huawei will be messaging its ability to integrate hardware, OS software, apps and networking within the same ecosystem. Only Apple, it says, can match its strategy as it looks to build its third-way alternative to iOS and Google’s full-fat Android.


The challenge, the company says now, is to communicate all this to a non-Chinese user base that it needs to shift away from Google to its new OS. As the U.K.’s consumer boss Anson Zhang told me, this strategy has a pretty solid head start. “We have 600 million end-users globally on this ecosystem, with huge levels of R&D—more than 10% of revenues for ten years. This strategy will work.”


Maybe. It’s a strategy that relies on hardware innovation added to its new OS and app ecosystem. And this security shift—away from facial recognition, which has become synonymous with Apple’s FaceID to something that has never done well and at scale, would be a perfect fit. This technology has been heralded as a likely dominant security feature of the future.


Huawei has filed its patents in China, the U.S., Europe, Japan, Korea and India—so all bets are pretty well covered.


191 thoughts on “Huawei Takes Aim At Apple With This Radical New Smartphone Update – Forbes

  1. Normally I do not read post on blogs, however I would like to say that this write-up very pressured me to check out and do so! Your writing style has been surprised me. Thank you, quite great post.|

  2. Hello there! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!|

  3. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.|

  4. Thank you for some other excellent post. The place else may anyone get that type of information in such an ideal means of writing? I have a presentation subsequent week, and I am on the look for such info.|

  5. Hi there! This is my first comment here so I just wanted to give a quick shout out and tell you I really enjoy reading your articles. Can you suggest any other blogs/websites/forums that cover the same topics? Thanks a lot!|

  6. Hey there, You have done a great job. I will definitely digg it and personally suggest to my friends. I’m confident they will be benefited from this website.|

  7. Thanks on your marvelous posting! I quite enjoyed reading it, you may be a great author. I will ensure that I bookmark your blog and may come back from now on. I want to encourage you to definitely continue your great writing, have a nice morning!|

  8. Hi to every one, for the reason that I am genuinely keen of reading this weblog’s post to be updated on a regular basis. It carries good stuff.|

  9. hello!,I really like your writing very a lot! share we keep up a correspondence extra about your post on AOL? I require an expert on this area to resolve my problem. May be that’s you! Looking ahead to look you. |

  10. ラブドール 最初の夜にあなたのセックス人形を整える方法あなたのセックス人形TPE対シリコンセックス人形で6つの最高の性的状況、どのように選ぶか?シリコーン人形は多くの方法で男性を有利にします

  11. After looking over a handful of the blog posts on your web site, I seriously appreciate your way of blogging. I saved as a favorite it to my bookmark site list and will be checking back soon. Please visit my web site too and let me know your opinion.|

  12. You can definitely see your skills within the work you write. The arena hopes for more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.|

  13. I have been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the web will be much more useful than ever before.|

  14. I don’t know if it’s just me or if everybody else encountering problems with your site. It appears as if some of the written text within your content are running off the screen. Can someone else please provide feedback and let me know if this is happening to them as well? This could be a issue with my internet browser because I’ve had this happen before. Thanks|

  15. Nice post. I was checking constantly this blog and I’m inspired! Very useful info specially the ultimate phase 🙂 I care for such information a lot. I used to be looking for this certain info for a very long time. Thanks and best of luck. |

  16. Howdy just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue resolved soon. Kudos|

  17. I think other web site proprietors should take this website as an model, very clean and great user genial style and design, as well as the content. You are an expert in this topic! Love Doll Blog

  18. I all the time emailed this weblog post page to all my friends, because if like to read it after that my contacts will too.|

  19. Hello there! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be fantastic if you could point me in the direction of a good platform.|

  20. Have you ever thought about writing an e-book or guest authoring on other websites? I have a blog based on the same topics you discuss and would love to have you share some stories/information. I know my visitors would value your work. If you’re even remotely interested, feel free to shoot me an e-mail.|

  21. Appreciating the time and effort you put into your blog and detailed information you provide. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed information. Great read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.|

  22. Fantastic beat ! I would like to apprentice while you amend your website, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea|

  23. Just desire to say your article is as astonishing. The clearness in your post is simply cool and i can assume you’re an expert on this subject. Well with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please continue the gratifying work.|

  24. For hottest information you have to pay a visit the web and on world-wide-web I found this web page as a finest site for latest updates.|

  25. Hello there, just became aware of your blog through Google, and found that it’s really informative. I’m gonna watch out for brussels. I’ll be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!|

  26. Hi there, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you protect against it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any assistance is very much appreciated.|

  27. Hey just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same results.|

  28. Hello There. I found your blog the use of msn. That is a really smartly written article. I will make sure to bookmark it and return to learn extra of your useful information. Thanks for the post. I’ll definitely comeback.|

  29. Attractive element of content. I just stumbled upon your web site and in accession capital to claim that I acquire in fact loved account your blog posts. Any way I’ll be subscribing in your feeds and even I achievement you access constantly rapidly.|

  30. Cool blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog stand out. Please let me know where you got your design. Thank you|

  31. Very nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again soon!

Leave a Reply

Your email address will not be published.

Skip to content